Agenda

September 25-27, 2019 Fairmont Grand Del Mar, San Diego, CA REGISTER NOW!
Day 1
25 Sep 2019

Runner’s Group

Up for some energizing run along the pacific before your day begins on Wednesday? Trade Show Executive’s Danica Tormohlen is leading an optional runner’s group from 7:30 am - 8:00 am that will meet in the hotel lobby and go from there. So lace up your shoes and join her for a jog!

Gold Golf Classic

The Gold 100 golf outing is an annual tradition for the trade show industry. This year’s tourney tees off at The Grand Golf Club, where participants will enjoy stunning natural beauty and a variety of challenges for golfers of all skill levels. With stunning Los Peñasquitos Canyon as his canvas, Tom Fazio created a masterpiece of dramatic elevations, diverse bunkering and lush fairways. Graced by Pacific breezes from the nearby coast and awash with Southern California glow, The Grand Golf Club features San Diego’s only Tom Fazio-designed course at Southern California’s premier golf resort.

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Networking Event – Behind the Scenes Safari Experience

Check back soon…we are busy curating a private safari experience at the San Diego Safari Park just for Gold 100 attendees.  A private lunch and transportation will be provided.

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Around the World Wine Tasting

Join us for a wine tasting before the Opening Reception.  Sample wines from around the world selected by Fairmont Grand Del Mar’s sommelier.

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The Good as Gold Opening Reception

Greet old friends and meet new ones as you join us for cocktails and heavy hors d’oeuvres on the Aria Lawn. A memorable night and great networking await you!

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Day 2
26 Sep 2019

The Gold 100 Breakfast of Champions

Start the day with refreshing smoothies and breakfast classics as you enjoy stunning views of Fairmont Grand Del Mar’s Mediterranean-inspired architecture and pristine golf course.

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OPENING KEYNOTE: Gary Shapiro on the Secrets of the Trade Show Ninja

As President & CEO of the Consumer Technology Association (CTA), Gary Shapiro, for some 30 years, has led the team that built CES into one of the world’s brightest marquee trade shows. Shapiro has certainly mastered the art of the “business ninja.” Drawing on the insights he has gleaned as a martial arts black belt, he shows how businesses can succeed in today’s turbulent environment by adapting to technological change at lightning speed. He will share the insights from his latest national best-selling book, “Ninja Future: Secrets to the Success in the New World of Innovation.”  The sensei’s wisdom and secrets from this essential read on brushing off failure and learning the ways of the ninja innovator will get the Gold100 Summit off to a fast and riveting start.

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Exhibitor Trends Panel presented by Don Schmid, Jessica Iden, and Amanda Solon. Moderated by Skip Cox

The current age of marketing is pushing trade show exhibitors in new directions — and is taking show organizers along for the ride. Skip Cox, SVP, Research and Measurement at Freeman, moderates a lively discussion on the current trends and pain points for exhibitors with veteran exhibit managers from the pharmaceutical and tech industries. Don Schmid, Global Congress Lead for Pfizer Corp., will be joined by Jessica Iden, Senior Manager, Event Marketing, at Boehringer Ingelheim Animal Health and Amanda Solon, Senior Manager, Conferences & Events at Netsmart Technologies

Waste Not, Gain More: A Sustainability Case Study: Lacey Gautier presented by Lacey Gautier, Group Show Director, Informa

From morning yoga to pedal-powered phone chargers, Natural Products Expo West has pulled out the stops to increase sustainability. There is also a dedicated education track on sustainability and comprehensive recycling programs for attendees and exhibitors to take advantage of. Informa Group Show Director Lacey Gautier outlines some of the innovative ideas Informa has used to make their show one of the Gold 100’s greenest; a Q&A session is included in this presentation.

Power Lunch & Interview presented by Jeff Pressman, President & CEO, ConvExx

Jeff Pressman joins TSE Publisher and Editor Gabrielle Weiss on stage for an inside look at the vital roles that ConvExx plays in the management of Gold 100 events like Sweet & Snacks Expo and the SHOT Show.  ConvExx also has a portfolio of relationships with other compelling events serving diverse audiences.  Jeff and ConvExx have carved out an engaging and fun niche in the trade show industry, and he will have some interesting anecdotes to share with you as you unwind from lunch.

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Change Management: AIA Transforms Its Annual Conference and Expo presented by Kathy Compton and Greg Appler

In the face of a changing demographic and the will to keep the show avant-garde, AIA is in the midst of a four-year transformation of its Conference on Architecture, which is not only the longest-running show on the Gold 100 list, but also one of the fastest-growing in 2018. Kathy Compton, Senior Vice President, Brand & Engagement and Greg Appler, Managing Director, Brand & Strategic Marketing of the American Institute of Architects, outline the association’s strategic plan and discusses the impact on programming, branding, marketing and exhibiting.

Event Tech Update: ROE at the Touch of a Button presented by Marco Giberti, Founder & CEO of Vesuvio Events

There is never a bad time for an update on the new and trending event technologies being deployed by trade show organizers around the world. Marco Giberti, Founder and CEO of Vesuvio Events, shares the latest insider information on how the latest generation of gadgets, software, and strategies can keep your show attendees engaged and serve up a healthy “Return on Engagement” for exhibitors. There will be time for questions from the audience, as well.

Gold 100 Awards Reception

It’s time to walk the red carpet and pose for photographs as you accept your Gold 100 plaque(s) and enter a night of elegance, inspiration and intrigue.

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Gold 100 Awards Gala Dinner

The moment we have all been waiting for…The Gold 100 Awards Dinner & Ceremony will begin at 7:30 pm. Gold 100 shows will be celebrated and the Grand Award winners will receive prestigious trophies.

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After Party

The fun keeps going after the awards! Continue the celebration with your colleagues at the After Party.

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Day 3
27 Sep 2019

Farewell Breakfast

The Farewell Breakfast offers another opportunity to network with Gold 100 delegates and speakers before you head home or stay for an extended weekend of relaxation.

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