TSE Case Studies IRL

Thursday, September 22
2:00 pm
 - 3:00 pm

Forward thinking industry leaders will address how they  have creatively and successfully met challenges around floor design and exhibitor engagement and ROI, impressive revenue growth and attendee growth, creating sustainability solutions as a revenue source for sponsorship and marketing and rebranding on of the world’s largest shows will be presented. All of these short and engaging presentations focus on topics that attendees ranked high in the pre-event survey.

Yancy Weinrich, President, North America, CloserStill Media

Yancy’s case study will focus on how she and her team are reimagining floor design to strategically serve exhibitors and attendees alike.

Chris Strong, Senior Vice President – Events, National Business Aviation Association

In this case study, we’ll learn how the NBAA has taken sustainability options and made them into a new revenue source, which also maximized attendee engagement.

Sarin Bachmann, Group Vice President, RX

Sarin and the JCK team crushed their attendee and sales records. This talk will focus on strategies in key areas and on how they overcame obstacles and soared to new heights.

John Rozum, Senior Director of Ag & Utility Exhibitions and Events, Association of Equipment Manufacturers

After a two year pandemic peppered with lockdowns, we are all rebranding aren’t we? John will share how he and his team successfully rebranded their longstanding Gold 100 show to set it up for growth and attendee satisfaction!

 

Speakers

Yancy Weinrich
President, North America, CloserStill Media

Chris Strong
Senior Vice President - Events, National Business Aviation Association

Sarin Bachmann
Group Vice President, RX

John Rozum
Senior Director of Ag & Utility Exhibitions and Events, Association of Equipment Manufacturers