International Trade

October 10-12, 2018 Monarch Beach Resort, Dana Point, CA REGISTER NOW!
11 Oct 2018
10:45 am - 11:30 am
Pacific Ballroom

International Trade

The U.S. market is huge, but the global market is many times larger. More and more organizers and associations are considering taking their exhibitions abroad. Kai Hattendorf, Managing Director/CEO at UFI, The Global Association of the Exhibition Industry, will talk us through the situation as it applies to different key markets and discuss the conditions American organizers can expect to encounter when they open new overseas markets. Be prepared for a fast-paced tour around the world.