Change Management: AIA Transforms Its Annual Conference and Expo presented by Kathy Compton and Greg Appler

Stay Tuned for Information About our Virtual Celebration
26 Sep 2019
1:30 pm - 2:15 pm
Elizabeth Ballroom

Change Management: AIA Transforms Its Annual Conference and Expo presented by Kathy Compton and Greg Appler

In the face of a changing demographic and the will to keep the show avant-garde, AIA is in the midst of a four-year transformation of its Conference on Architecture, which is not only the longest-running show on the Gold 100 list, but also one of the fastest-growing in 2018. Kathy Compton, Senior Vice President, Brand & Engagement and Greg Appler, Managing Director, Brand & Strategic Marketing of the American Institute of Architects, outline the association’s strategic plan and discusses the impact on programming, branding, marketing and exhibiting.