Denise Medved has served as Vice President of Sales and Business Development for the Consumer Technology Association since 2014. As head of sales she oversees the sales team responsible for CES, CES Asia, Unveiled and other CTA events, delivering nearly 5,000 exhibiting companies occupying more than 3 million net square feet of exhibit and meeting space. She also develops and manages key strategic partnerships. With more than 25 years of experience in the tradeshow and conference industry having held senior management positions at Reed Exhibition Companies, IDG World Expo and National Trade Productions, Inc.
Medved’s depth of experience in the tradeshow industry lies in identifying and creating new revenue streams and launching events and implementing technology and processes to create organizational efficiencies. Throughout her tradeshow career, she has successfully launched and co-owned a portfolio of homeland security events, GovSec, US Law and READY!
In 2005 Medved decided to marry her passion of cooking and entertaining and the success of two cookbooks she authored with her business experience and launched The Metropolitan Cooking & Entertaining Show (MetroCooking), a consumer event for cooking and entertaining enthusiasts held annually in Washington, DC, Houston and Dallas. She combined her valuable business experience, successful track record in tradeshow and conference development, entrepreneurial spirit and her long-standing passion for cooking and entertaining. Medved sold MetroCooking in 2014.
Her achievements and leadership have been recognized by the tradeshow industry winning Tradeshow Week Fastest 50 awards for GovSec and The Metropolitan Cooking & Entertaining Show; being named to Expo Magazine’s Expo Elite List in 2014 and serving on the board of directors of the Society of Independent Show Organizers (SISO). Medved is also a frequent presenter at many industry conferences including SISO and IAEE.
Medved holds a BBA in Finance from George Washington University and began her professional career at Morgan Stanley & Co. in New York City. Denise has been married to her husband Bill for 20 years and resides in Northern Virginia.