Don Schmid currently holds the position of Global Congress Lead for Pfizer Corporation. In this position, he is responsible for strategy and execution of medical tradeshows for Pfizer.
Don embraces F2F (Face to Face) as a marketing channel and has enjoyed leading roles of brand building through event experience with Chrysler Corporation, GE Healthcare and now Pfizer. He is recognized as calculated risk taker in the event arena and was the featured cover story of the debut issue of Event Marketing magazine. Don also has worked in the not-for-profit segment as the Executive Director of Hot August Nights classic car and rock music festival and President of The Parade Company in Detroit. Don has also been a long-term BOD member of the Healthcare Exhibitors Association and recently served as their President.
Don has been a presenter on various Event Marketing topics and he holds an MBA in Marketing, a BA in Economics and Management and has earned a CTSM (Certified Trade Show Manager) Gold certification.