Skip focuses strategically on client development and serves as the visible face of ESI in the marketplace. This affords him the opportunity to translate emerging needs of clients into the next diagnostic tools for ESI to develop. He also is heavily involved with the direct application of these new tools to enhance the strategic and tactical planning of exhibition and event organizers and marketers.
Skip speaks at many business and professional association meetings, and is often invited to present Exhibit Surveys’ research findings at events in the U.S., Latin America, Europe, and Asia. He also frequently contributes articles to publications and academic journals serving marketing and event marketing fields.
His involvement with industry associations is extensive. He presently serves on the boards of Corporate Event Marketing Association (CEMA), International Association for Exhibitions and Events (IAEE), and Center for Exhibition Industry Research (CEIR). In the past he served on the board of Trade Show Exhibitors Association (TSEA). Recognition from these associations includes TSEA’s Chairman’s Award, CEMA’s Pinnacle Award, and IAEE’s Chairman’s Award.