Senior Vice President of Exhibitions & Marketing Nicole Hallada joined Association of Equipment Manufacturers (AEM) predecessor CIMA (the Construction Industry Manufacturers Association) in 1997 as a Marketing Coordinator, rising to her current role in 2020. In between, Hallada served in numerous marketing and leadership roles within AEM, including twice as Show Manager of The Utility Expo (formerly ICUEE). Before joining AEM, Hallada served in communications and marketing roles at Aurora Health Care and Metropolitan Marketing Group.

As Senior Vice President of Exhibitions & Marketing, Hallada leads exhibition management, digital services, operations, strategy planning, and marketing for all exhibitions.

Hallada has also lent her talents to a number of associations and organizations throughout her career, including TEMPO Milwaukee, Destination Imagination, Project Lead the Way, NASA’s Space Race Competition, and the American Society of Association Executives (ASAE), while occasionally coaching her daughters’ sports teams for Big Bend/Vernon (WI) Recreation.

Hallada holds a Bachelor’s Degree in psychology from the University of Wisconsin-Whitewater, a certificate in the Neuroscience of Exhibitions and Events from Madison College, and enjoys boating with her family on the “Floating Halladay.”