Creating Pillars of Success: How NAB Show Reorganized Its Show Strategy and Saw Double Digit Growth

Chris Brown, Executive Vice President and Managing Director, Global Connections and Events, National Association of Broadcasters, and his team reimagined the NAB Show floor around three pillars of the industry’s workflow and included experiential zones for buyers and sellers to engage with products. Brown talks with Courtney Muller, President, Manifest and Chief Corporate Development Officer, Connectiv, about the decision-making behind NAB Show’s success which included using the positive momentum from the 2022 edition to grow the 2023 edition, resulting in 20% or more growth across all metrics year over year.